An Open Letter to PicknPay


21 January 2013


PicknPay

Head Office
 

Customer care: xxxxxx@pnp.co.za

Marketing: xxxxxx@pnp.co.za
 


To Whom It May Concern,

It is with some incredulity that I noted a headline on the front page of the PicknPay “Goodness News” Summer 2012 stating “Keep Them Safe ... PnP supports the Endangered Wildlife Trust (EWT), which is spearheading several rhino projects”.

As an anti Rhino-poaching activist I find this to be in rather bad taste and I certainly hope that you are not merely using your “we-love-the-rhinos” attitude as a marketing ploy.

How can you, in all honesty, profess to be supporting the plight of our Rhino when each and every item of clothing and shoes in your (many) clothing franchises and your hypermarkets are made in China?  China, along with Vietnam, is currently one of the biggest importers of Rhino Horn – the very reason why our Rhino are being murdered at such an alarming rate.

Is it possible for a large company such as yours to purport to value the lives of our Rhino whilst at the same time apparently helping to sustain the economy of a country whose citizens hold the lives of these endangered creatures in such poor regard? Your contemporaries at least give customers some choice by buying and offering items from other countries.

As for me, I find it all rather distasteful and cannot bring myself to patronise PicknPay or any of its stores.  Unless, of course, PicknPay makes the decision to place themselves fully in the Rhinos’ “corner” and fight for our Rhino

Yours sincerely,

Lynda Madden

082-XXX-XXXX

NB:   I will be posting this as an open letter on Facebook and copying it to various anti-Rhino poaching organisations.

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